Service Convenience, Trust and Exchange Relationship in Electronic Mediated Environment (EME): An Empirical Study of Chinese Consumers
نویسنده
چکیده
منابع مشابه
Determinants and Influences of Service Convenience in Electronic Mediated Environment (EME): An Empirical Study of Chinese Consumers
The huge market potential and greater levels of services in Electronic Mediated Environment (EME) require an in-depth understanding of Chinese consumer perceptions and behaviors in relation to services in EME and potential impact on long term exchange relationship. Therefore, the purpose of this study is to develop a research framework and empirically test the analytical framework to Chinese co...
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Services section has been mushrooming over the last decades and now dominates economic activity in most industrialized economies. Drawing on an array of interdisciplinary theoretical underpinnings stemming from trust, risk, trying, emotion, and consumer satisfaction, this paper proposes an integrated model to examine the causal relationships amid these constructs. The analysis of data from 415 ...
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ورودعنوان ژورنال:
- IJDTIS
دوره 1 شماره
صفحات -
تاریخ انتشار 2010